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How a New Web Design will Help your Kenyan Company

A New Web Design will Help your Kenyan Company

As a web designer in Kenya, one of the most competitive countries to do business in, there are often times where I wish we did not have so much market saturation and competition to deal with. Competition is fierce here as we have mentioned before in out previous post (The Rise of Web Design in Kenya). The very moment you start to think you have something better than everyone else competition starts to creep up and you start to loose market share. Whatever kind of business you own, when it comes to advertising, online marketing is one of the best ways to help people find you and your products. With the internet penetration rising in Kenya, it will be that most people will turn to the web to find what they are looking for. A Professional website cannot be emphasized enough.

In this article we look at 4 reasons why you should redesign your website. Many people don't see the problem with having an old website, in the end they think they are present online and that is enough. Having an old website is something that can be severely cumbersome to the growth of a company or companies which is why I wanted to write this post. I want to website owners on the value of having your website re-designed.

A Refreshing New Look & Feel!

Just like your old furniture requires replacement, just like your home requires redecoration, so does your website! Over the years standards in web designs and development have changed tremendously. We have the introduction of HTML 5, the dropping of flash and many other major changes. Design trends have also changed vastly with the introduction of flat designs. If you were to look at websites say 5 years old you will realise they actually look weird in today's day and age.n It goes without saying, in the digital advertising world you only have a few seconds to capture a users attention. An awesome layout on your landing page is what you need to give customers what they are searching for.

Hundreds of Different Screen Sizes

In Kenya most of the internet users access the internet via mobile phones and tablets. It is highly likely if you have an old website, it is not compatible with different screen sizes. There are so many different devices that people use to access the internet it is impossible to have a "one size fits all" kind of website. The new standard now is responsive websites. If your website isn't adjusting to the various screen sizes, shapes and operating systems that phones & tablets now use, you are loosing visitors for the simple reason that your page doesn't load properly on their phone. Take the example below:

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Search Engine Presence & Optimisation

With Google regularly issuing updates to search like panda and penguin, it can be that your old website doesn't rank as well as it used to before. More often than not old websites tend to have tediously long and outdated URL structures. Things like Having post or page URL extensions helps in Search Engine Optimisation. Take this for example:

User Friendly Management Systems

Any web design company now days is highly likely to be using a user friendly content management system (CMS) to create websites. The most popular CMS of choice in Kenya is Joomla and Wordpress. For E-commerce Kenyan developers and clients seem to prefer Opencart. You might have done your old website when CMS were not around and updating your site would need a whole lot of time and coding skills. With the emergence of CMS anyone can be trained with ease on how to update your website without any help whatsoever from a web designer or developer. CMS take the hustle out of maintaining and updating your site, its just a matter of a few clicks. CMS also have the advantages of plugins which easily allow you to add new functionality to your website. If for example you were using wordpress and later decided to start selling online on your site you would simply install woocommerce plugin and be ready to start selling in a few clicks.

How to Find Professional Web Design Companies

Now that you know the importance of having your website redesigned, its time to start finding the right people for the Job. As said at the start of the article the Kenyan market is highly competitive and there are numerous options to choose from. But you need to know what to look for.

First you want to make sure the designer or developer knows about online marketing. You don't want to end up with a website that does not perform well on Search Engines.

Secondly you want to choose a company that has a decent portfolio. They should not hesitate to provide client references as well. Web design is a collaborative process and involves a lot of communication from both parties. You may have a good designer but a poor communicator, this will just make you end up frustrated with a lot of time wasted. You can also read our article on 4 tips for hiring a Kenyan Web Developer to help you decide.

Free Custom Mockup of Your New Website

If you’re looking for a new website, I’d like to make you an offer you can’t refuse. I will design an Custom Mockup of your new website for Free, before you sign or pay anything. If you like it, we can move forward working together. If not, there are no hard feelings and no further obligations.